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Month-long fundraiser set to warm hearts and help change lives kicks off November 26  in LCBO stores across the province.

November 26, 2018 – TORONTO, ON – ‘Tis the season to let generosity shine and LCBO is proud to be partnering with our customers to do just that through the Joy of Giving Back campaign. The annual in-store event, running November 26th until December 31st, raises funds for Children’s Health Foundation, McMaster Children’s Hospital Foundation, SickKids Foundation, Children’s Hospital of Eastern Ontario (CHEO) Foundation and MADD Canada (Mothers Against Drunk Driving).

“The impact of this campaign is felt deep in the hearts and homes of the local communities we serve, and I am incredibly proud of our staff and thankful to our customers for their generosity each and every year,” said George Soleas, President & CEO, LCBO.  “It’s because of their hard work and commitment that we are able to make a difference in the lives of our family members, friends and neighbours who rely on these vital organizations.”

All of LCBO’s 667 retail locations take part in the campaign, which last year raised a record $5.8 million. Donations are made through donation boxes or by adding $2, $5 or $10 to a purchase.

LCBO’s Joy of Giving Back is a locally driven fundraiser. Customers shopping in-store will see vibrant, engaging signage clearly showing where support is directed in their region. LCBO bags and inserts will be customized with a special design in support of the campaign.

Fundraising efforts help improve the lives of thousands of children who rely on health care professionals at Ontario’s four children’s hospitals for specialized treatment, therapy and services. Proceeds support alcohol-related education, treatment and prevention programs, much needed hospital equipment and ground-breaking research. Donations towards MADD Canada are directed to the impactful School Assembly Program and other initiatives.

Visit for more information.


Spread the word, spread the joy:  @LCBONews, @LCBO_ATC, @maddcanada, @SickKids, @HamHealth, @CHFHope, @CHEOhospital  #JoyofGiving




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